Mercadotecnia.
Contenido: Capítulo 1. Aspectos generales de la mercadotecnia. Capítulo 2. Adminitración de la mercadotecnia. Capítulo 3. El medio ambiente de la mercadotecnia. Capítulo 4. Mercado y segmentación de mercado. Capítulo 5. Comportamiento del consumidor. Capítulo 6. Investigación de mercados. Capítulo 7...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Nueva Editorial Interamericana,
1986.
|
| Subjects: |
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