Elementos básicos de mercadotécnia.
Contiene: Capítulo 1. Conceptos, alcances y dirección de la mercadotecnia. Capítulo 2. Los sistemas de mercadotecnia. Capítulo 3. El sistema de información de mercadotecnia. Capítulo 4. El sistema producto-mercado. Capítulo 5. El sistemma logístico. Capítulo 6. El sistema de comunicación de mercadot...
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Trillas,
1987.
|
| Subjects: |
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