Teoría y problemas de mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw-Hill,
c1982.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000018950 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260105154123.0 | ||
| 008 | 990316t1982^^^^mx^a^^^fr^^^^^001^0^spa^d | ||
| 020 | |a 9684513518 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.80076 |b H758t |2 22 |
| 100 | 1 | |a Holtje, Herbert F. | |
| 245 | 1 | 0 | |a Teoría y problemas de mercadotecnia / |c Herbert F. Holtje ; traducción Hortensia Corona de Contin ; revisión técnica Cora María Domínguez de Sánchez. |
| 260 | |a México : |b McGraw-Hill, |c c1982. | ||
| 300 | |a 163 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye índice analítico | ||
| 505 | 0 | |a Proceso de mercadotecnia -- Mercados -- Organización para concurrir al mercado -- Planeación del producto -- Estrategia de fijación de precios -- Sistemas de distribución -- Investigación de mercadotecnia -- Planeación y pronóstico del mercado -- Comportamiento del consumidor -- Publicidad y promoción de ventas -- Ambiente legal de la mercadotecnia -- Adminitración y control de mercadotecnia | |
| 534 | |t Marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Administración de la producción |2 Armarc |
| 700 | 1 | |a Corono de Contin, Hortensia, |e traductor | |
| 700 | 1 | |a Domínguez de Sánchez, Cora María, |e rev. | |
| 952 | |0 0 |1 0 |4 4 |6 658_800760000000000_H758T |7 0 |8 GENER |9 118443 |a 11406 |b 11406 |d 2006-03-21 |i 155917 |l 0 |o 658.80076 H758t |p 119211000847 |r 2026-01-05 15:41:23 |t Ej. 2 |w 2026-01-05 |y BOOK |z Cra. 30 No. 15-53, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800760000000000_H758T |7 0 |8 GENER |9 118444 |a 11406 |b 11406 |d 2006-03-21 |i 155917 |l 0 |o 658.80076 H758t |p 119211000849 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 30 No. 15-53, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118445 |a 17219 |b 17219 |d 2009-12-11 |l 0 |o 658.8076 H758t |p 17606810138 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Km. 10 Vía al Magdalena, Manizales | ||
| 952 | |0 0 |1 0 |4 5 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118446 |a 17219 |b 17219 |d 2009-12-11 |l 0 |o 658.8076 H758t |p 17606810137 |r 2026-01-05 15:41:23 |t Ej. 2 |w 2026-01-05 |y BOOK |z Km. 10 Vía al Magdalena, Manizales | ||
| 952 | |0 0 |1 0 |4 1 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118447 |a 23523 |b 23523 |d 2010-09-18 |l 0 |o 658.8076 H758t |p 239523000799 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Calle 24 con Av. Circunvalar, Montería | ||
| 952 | |0 0 |1 0 |4 3 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118448 |a 63538 |b 63538 |d 2008-06-23 |i 206581 |l 0 |o 658.8076 H758t |p 635380000008 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 18 No. 7-58, Armenia | ||
| 952 | |0 0 |1 0 |4 4 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118449 |a 66067 |b 66067 |d 2005-11-25 |l 0 |o 658.8076 H758t |p 666067006988 |r 2026-01-05 15:41:23 |t Ej. 2 |w 2026-01-05 |y BOOK |z Cra. 8 No. 26-79, Pereira | ||
| 952 | |0 0 |1 0 |4 4 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118450 |a 66067 |b 66067 |d 2005-11-25 |l 0 |o 658.8076 H758t |p 666067006986 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 8 No. 26-79, Pereira | ||
| 952 | |0 0 |1 0 |4 4 |6 658_807600000000000_H758T |7 0 |8 GENER |9 118451 |a 68309 |b 68309 |d 2005-12-19 |l 0 |o 658.8076 H758t |p 686309003761 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800760000000000_H758T |7 0 |8 GENER |9 118452 |a 73310 |b 73310 |d 2010-09-29 |l 0 |o 658.80076 H758t |p 733100002440 |r 2026-01-05 15:41:23 |t Ej. 1 |w 2026-01-05 |y BOOK |z Transv. 1 No. 42-44, Ibagué | ||
| 999 | |c 22932 |d 22932 | ||
| 942 | |6 658_800760000000000__H758T | ||
