Administración de mercadotecnia : operativa, estratégica y administrativa /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Diana,
1982.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000018970 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260105154125.0 | ||
| 008 | 050906r19821979mx^ad^^fr^^^^^001^0^spa^d | ||
| 020 | |a 9681301277 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b H848a |2 23 |
| 100 | 1 | |a Howard, John A. | |
| 245 | 1 | 0 | |a Administración de mercadotecnia : |b operativa, estratégica y administrativa / |c John A. Howard ; traductor R. Quijano R. |
| 260 | |a México : |b Diana, |c 1982. | ||
| 300 | |a 640 páginas : |b ilustraciones, diagramas ; |c 22 cm. | ||
| 504 | |a Incluye índice p. 633- 640 | ||
| 505 | 2 | |a Mercadotecnia -- Construcciones ambientales -- Gerente de marca -- Punto de vista del gerente de mercadotecnia: mercadotecnia administrativa y estratégica -- Punto de vista del presidente: mercadotecnia estratégica -- Evaluación del sistema de mercadotecnia -- Administración de mercadotecnia en organizaciones no lucrativas | |
| 534 | |p Título original: |t Marketing management. Operating, strategic and administrative | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 700 | 1 | |a Quijano R., Rafael |e traductor | |
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_H848A |7 0 |8 GENER |9 118518 |a 11303 |b 11303 |d 2005-10-22 |i 190033 |l 0 |o 658.8 H848a |p 119303001429 |r 2026-01-05 15:41:25 |t Ej. 1 |w 2026-01-05 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_H848A |7 0 |8 GENER |9 118519 |a 11303 |b 11303 |d 2005-10-22 |i 190033 |l 0 |o 658.8 H848a |p 119303001430 |r 2026-01-05 15:41:25 |t Ej. 2 |w 2026-01-05 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_H848A |7 0 |8 GENER |9 118520 |a 11303 |b 11303 |d 2023-07-31 |i 190033 |l 0 |o 658.8 H848a |p 119303001432 |r 2026-01-05 15:41:25 |t Ej. 3 |w 2026-01-05 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_H848A |7 0 |8 GENER |9 118521 |a 11405 |b 11405 |d 2006-04-17 |i 217868 |l 0 |o 658.8 H848a |p 119303017891 |r 2026-01-05 15:41:25 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 13 No. 65-10, Bogotá | ||
| 952 | |0 0 |1 0 |4 6 |6 658_800000000000000_H848A |7 0 |8 GENER |9 118522 |a 20521 |b 20521 |d 2012-07-16 |l 0 |o 658.8 H848a |p 20521000938 |r 2026-01-05 15:41:25 |t Ej.1 |w 2026-01-05 |y BOOK |z Cra. 19 entre calles 14 y 15 Valledupar | ||
| 952 | |0 0 |1 0 |4 3 |6 658_800000000000000_H848A |7 0 |8 GENER |9 118523 |a 63538 |b 63538 |d 2008-06-26 |i 206793 |l 0 |o 658.8 H848a |p 635380000021 |r 2026-01-05 15:41:25 |t Ej. 1 |w 2026-01-05 |y BOOK |z Cra. 18 No. 7-58, Armenia | ||
| 999 | |c 22952 |d 22952 | ||
| 942 | |6 658_800000000000000__H848A | ||