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Principios y práctica de marketing /

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Bibliographic Details
Main Author:	Buskirk, Richard H.
Other Authors:	Urizar, Fernando, traductor
Format:	Book
Language:	Spanish English
Published:	Bilbao : Deusto, 1974.
Edition:	6a edición
Subjects:	Mercadeo Canales de comercialización > SENA Promoción de ventas Consumidores Comportamiento del consumidor Control de precios
Notas Contenido:	Perspectiva del marketing Los mercados industriales y de consumo Planificación del producto Canales de distribución Problemas de fijación de precios Promoción Problemas especiales

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