Curso de mercadotecnia /
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Harla.,
1977.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 082 | 0 | 4 | |a 658.8 |b W377c |2 21 |
| 100 | 1 | |a Webster, Frederick E. | |
| 245 | 1 | 0 | |a Curso de mercadotecnia / |c Frederick E. Webster ; traducción de Rafael Ortíz M. |
| 260 | |a México : |b Harla., |c 1977. | ||
| 300 | |a 348 páginas : |b ilustraciones ; |c 23 cm. | ||
| 504 | |a Incluye bibliografía e índice | ||
| 505 | 2 | |a La gerencia de mercadotecnia y la estrategia corporativa. -- El comportamiento del comprador. -- Estrategia de la segmentación del mercado. -- Investigación de mercados... | |
| 534 | |t Marketing for managers | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Venta directa |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 700 | 1 | |a Ortíz M., Rafael, |e traductor | |
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