Mercadotecnia aplicada /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Nueva editorial interamericana,
1973.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b K874m |2 23 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Mercadotecnia aplicada / |c Philip Kotler ; traducido por Vicente Agut Armer. |
| 260 | |a México : |b Nueva editorial interamericana, |c 1973. | ||
| 300 | |a 739 páginas : |b ilustraciones ; |c 23 cm. | ||
| 505 | 0 | |a Teoría de las decisiones en macromercadotecnia. -- Modelos de decisiones de micromercadotecnia. -- Modelos de comportamiento del mercado -- De la teoría a la práctica | |
| 534 | |t Marketing decision making | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Agut Amer, Vicente, |e traductor | |
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