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|a Underwood Thompson, H.
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|a Estrategia del producto. /
|c H. Underwood Thompson.
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|a 2a edición
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|a Barcelona :
|b Oikos-tau,
|c 1968.
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|a 245 páginas :
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|a Meditación a fondo. -- El marketing y el hombre -- El producto -- "Vendido" y "sin venta" -- Niveles -- análisis de extras del producto -- Datos -- Ventas. -- Los auxiliares -- El último consumidor -- Tributo final
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