Guía básica para la actividad de márketing /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
España :
Deusto,
1984.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 043 | |a e-sp--- | ||
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| 100 | 1 | |a Ryan, William T. | |
| 245 | 1 | 0 | |a Guía básica para la actividad de márketing / |c William T. Ryan ; traducido por Diorki traductores. |
| 260 | |a España : |b Deusto, |c 1984. | ||
| 300 | |a 362 páginas ; |c 21 cm. | ||
| 500 | |a Incluye índices | ||
| 505 | 2 | |a Determinación del mercado -- El consumidor y el producto -- Formación de precios, promoción y venta -- Configuración judírica y canales -- El marketing en transición | |
| 534 | |t A guide to marketing | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 7 | |a Administración de ventas |2 Armarc | |
| 710 | 2 | |a Diorki, |e tr. | |
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