El espejismo del mercadeo : cómo volverlo una realidad /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Legis,
©1989.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b M152e |2 23 |
| 100 | 1 | |a McIver, Colin | |
| 245 | 1 | 3 | |a El espejismo del mercadeo : |b cómo volverlo una realidad / |c Colin McIver ; traducción Jesús Villamizar Herrera. |
| 260 | |a Bogotá : |b Legis, |c ©1989. | ||
| 300 | |a viii, 242 páginas ; |c 24 cm. | ||
| 500 | |a Incluye índice | ||
| 505 | 2 | |a Mercadeo es gerencia -- Cómo manejar el cambio -- Un gran profesionalismo | |
| 534 | |p Título original: |t Marketing mirage. How to make it a reality | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Administración de mercadeo |2 LEMB |
| 700 | 1 | |a Villamizar Herrera, Jesús, |e traductor | |
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