La nueva competencia : más alla de teoría Z, el mercadeo al estilo japonés /
Saved in:
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Norma,
1987.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 3 | |a La nueva competencia : |b más alla de teoría Z, el mercadeo al estilo japonés / |c Philip Kotler, Liam Fahey, Somkid Jatusripitak; traducción Adriana Arias de Hassan. |
| 260 | |a Bogotá : |b Norma, |c 1987. | ||
| 300 | |a xvii, 370 páginas ; |c 23 cm. | ||
| 534 | |t The new competition | ||
| 500 | |a Incluye índice | ||
| 505 | 0 | |a El campo de batalla del mercadeo -- Estrategias de mercadeo del Lejano Oriente: el camino a la dominación --Encuentro con la nueva competencia | |
| 650 | 1 | 7 | |a Mercadeo |z Japón |2 Armarc |
| 650 | 2 | 7 | |a Competencia económica |z Japón |2 Armarc |
| 650 | 2 | 7 | |a Planificación empresarial |z Japón |2 Armarc |
| 700 | 1 | |a Fahey, Liam | |
| 700 | 1 | |a Jatusripitak, Somkid | |
| 700 | 1 | |a Arias de Hassan, Adriana, |e traductor | |
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