Mercadotecnia para las empresas medianas y pequeñas.
Contiene: Capítulo 1. Costo del programa de mercadotecnia. Capítulo 2. Funciones administrativas y responsabilidades. Capítulo 3. El sistema RAFAS de mercadotecnia. Capítulo 4. Necesidades y métodos de investigación. Capítulo 5. análisis de datos. Capítulo 6. Pronsóntico. Capítulo 7. Publicidad y pr...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Trillas,
1988.
|
| Subjects: |
Similar Items
Mercadotecnia :
by: CUNDIFF, Edward W.
Published: (1968.)
by: CUNDIFF, Edward W.
Published: (1968.)
La dirección de ventas en las PYME. :
by: Lareki Garmendia, Félix
Published: (2009.)
by: Lareki Garmendia, Félix
Published: (2009.)
Innovación tecnológica :
by: Corporación Bucaramanga Emprendedora
Published: (2001.)
by: Corporación Bucaramanga Emprendedora
Published: (2001.)
Mercadotecnia :
by: Bell, Martin L.
Published: (1979.)
by: Bell, Martin L.
Published: (1979.)
La pequeña y mediana empresa :
by: Francois, A. R.
Published: (1981.)
by: Francois, A. R.
Published: (1981.)
Mercadotecnia :
by: Hulbert, James M.
Published: (1989.)
by: Hulbert, James M.
Published: (1989.)
Mercadotecnia :
by: Schoell, William F.
Published: (1991.)
by: Schoell, William F.
Published: (1991.)
Mercadotecnia.
by: FISCHER DE LA VEGA, Laura
Published: (1986.)
by: FISCHER DE LA VEGA, Laura
Published: (1986.)
La pequeña y mediana empresa :
by: Graeme Roe, C.
Published: (1980.)
by: Graeme Roe, C.
Published: (1980.)
Mercadotecnia en acción. /
by: Cravens, David W
Published: (1991.)
by: Cravens, David W
Published: (1991.)
Mercadotecnia /
by: Fischer de la Vega, Laura Estela
Published: (©2011.)
by: Fischer de la Vega, Laura Estela
Published: (©2011.)
Curso de mercadotecnia /
by: Webster, Frederick E.
Published: (1977.)
by: Webster, Frederick E.
Published: (1977.)
Administración de pequeñas empresas :
by: Moncayo M., Lucio
Published: ([1988].)
by: Moncayo M., Lucio
Published: ([1988].)
Planeación de mercadotecnia :
by: Taylor, James W.
by: Taylor, James W.
Mercadotecnia /
by: HEIDINGSFIELD, Myron S.
Published: (1972.)
by: HEIDINGSFIELD, Myron S.
Published: (1972.)
Fundamentos de mercadotecnia /
by: Stanton, William J.
Published: (1985.)
by: Stanton, William J.
Published: (1985.)
Manual de estrategias de mercadotecnia :
by: Hiam, Alexander
Published: (1995.)
by: Hiam, Alexander
Published: (1995.)
Especialización en mercadotecnia :
Published: ([1972].)
Published: ([1972].)
Mercadotecnia /
by: Fischer de la Vega, Laura Estela
Published: (©2017.)
by: Fischer de la Vega, Laura Estela
Published: (©2017.)
Mercadotecnia. /
by: Kotler, Philip
Published: (1996.)
by: Kotler, Philip
Published: (1996.)
Fundamentos esenciales de mercadotecnia /
by: Still, Richard Ralph
Published: (1975.)
by: Still, Richard Ralph
Published: (1975.)
Guía práctica para ventas y mercadotecnia /
by: Garofalo, Gene
by: Garofalo, Gene
Estudios de mercadotecnia /
by: Kotler, Philip
Published: (1982.)
by: Kotler, Philip
Published: (1982.)
Mercadotecnia. /
by: Sandhusen, Richard L
Published: (2002.)
by: Sandhusen, Richard L
Published: (2002.)
Marketing en la pequeña y mediana empresa /
by: Cyr, Donald
Published: (c2008.)
by: Cyr, Donald
Published: (c2008.)
Mercadotecnia directa :
by: Nash, Edward L.
Published: (©1989.)
by: Nash, Edward L.
Published: (©1989.)
Mercadotecnia :
by: SCHEWE, Charles D.,
Published: (1982.)
by: SCHEWE, Charles D.,
Published: (1982.)
Fundamentos de mercadotecnia :
by: Lipson, Harry A.
Published: (1987.)
by: Lipson, Harry A.
Published: (1987.)
Mercadotecnia industrial /
by: Hill, Richard M.
Published: (1980.)
by: Hill, Richard M.
Published: (1980.)
Administración de empresas pequeñas y medianas /
by: Pickle, Hal B.
Published: (1994.)
by: Pickle, Hal B.
Published: (1994.)
Marketing para economistas de empresa :
by: SERRANO GOMEZ, Francisco
Published: (1990.)
by: SERRANO GOMEZ, Francisco
Published: (1990.)
Mercadotecnia /
by: Kotler, Philip
Published: (©1989.)
by: Kotler, Philip
Published: (©1989.)
