Promoción y Merchandising : dinamita para sus ventas!
Contiene: Primera parte: Capítulo I- las claves del éxito. Capítulo II- La estrategia promocional. Capítulo III- La oferta promocional para el consumidor. Capítulo IV- Distribución y fuerza de ventas: muy vinculada a la promoción. Capítulo V- Estructura y análisis de la promoción. Capítulo VI- La pr...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
Henrik Salen,
1987.
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| Subjects: |
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