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|a La administración de ventas a su alcance /
|c Rodrigo Toro Uribe ; revisión Jorge Enrique Peña, Myriam Stella Aponte.
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|a Bogotá :
|b Norma,
|c 1980.
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|a 64 páginas :
|b ilustraciones ;
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|a Conceptos fundamentales de mercadeo yde la administración de ventas -- El pronóstico de ventas -- Cuota de ventas -- Territorio de ventas -- Clase de personal requerido -- Administración de la fuerza de ventas -- Auditoría de ventas
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