Estrategias de marketing : para momentos de crisis /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Editorial legis,
1992.
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| Subjects: | |
| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b M321e |2 23 |
| 100 | 1 | |a Marconi, Joe | |
| 245 | 1 | 0 | |a Estrategias de marketing : |b para momentos de crisis / |c Joe Marconi ; traducción de Jesús Villamizar Herrera ; revisión de Humberto Serna Gómez. |
| 260 | |a Bogotá : |b Editorial legis, |c 1992. | ||
| 300 | |a xii, 194 páginas : ; |c 24 cm. | ||
| 504 | |a Incluye referecncias bibligráficas índice | ||
| 505 | 2 | |a Mercadeo de relación -- Casos de mercadeo en crisis -- Enfoque estratégico de mercadeo -- El proceso del mercadeo en una palabra | |
| 534 | |t Crisis marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Estudio de casos |2 Armarc |
| 650 | 1 | 7 | |a Planificación empresarial |2 Armarc |
| 700 | 1 | |a Villamizar Herrera, Jesús, |e traductor | |
| 700 | 1 | |a Serna Gómez, Humberto, |e rev. | |
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