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Estrategias de marketing : para momentos de crisis /

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Bibliographic Details
Main Author:	Marconi, Joe
Other Authors:	Villamizar Herrera, Jesús (traductor), Serna Gómez, Humberto (Reviewer)
Format:	Book
Language:	Spanish English
Published:	Bogotá : Editorial legis, 1992.
Subjects:	Mercadeo Mercadeo > Estudio de casos Planificación empresarial
Notas Contenido:	Mercadeo de relación Casos de mercadeo en crisis Enfoque estratégico de mercadeo El proceso del mercadeo en una palabra

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