Mercadotecnia : conceptos básicos conceptos, campo de acción y decisiones.
1. Introducción. 2. Elementos esenciales de la comercialización: mercados y productos. 3. las funciones de comercialización. 4. Instituciones de comercialización y conductos de distribución i. 5. Instituciones de comercialización y conductos de distribución ii. 6. La cambiante pauta de la comerciali...
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Herrero Hermanos,
1968.
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| Subjects: |
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