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|a Porter, Michael E.,
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|a Ventaja competitiva :
|b creación y sostenimiento de un desempeño superior /
|c Michael E. Porter ; traducción María Ascención de la Campa Perez Sevilla.
|
| 260 |
|
|
|a México :
|b Compañía Editorial Continental,
|c ©1987.
|
| 300 |
|
|
|a 550 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye bibliografía e índice
|
| 505 |
2 |
|
|a Estrategia competitiva: Los conceptos centrales -- Principios de la ventaja competitiva -- La cadena de valor y la ventaja competitiva -- Ventaja en costo -- Diferenciación -- Tecnología y ventaja competitiva -- Selección de competidores -- Panorama competitivo dentro de un sector industrial -- Segmentación del sector industrial y ventaja competitiva -- Sustitución -- Estrategia corporativa y ventaja competitiva -- Interrelaciones entre unidades de negocios -- Estrategia Horizontal -- Logro de interrelaciones -- Productos complementarios y ventaja competitiva -- Implicaciones para la estrategia competitiva ofensiva y defensiva -- Escenarios industriales y ventajas competitivas bajo incertidumbre -- Estrategia defensiva -- Ataque a un lider del sector industrial.
|
| 534 |
|
|
|p Título original:
|t Competitive advantage: creating and sustaining superior performance
|z 002925090
|
| 650 |
1 |
7 |
|a Planificación empresarial
|2 Armarc
|
| 650 |
2 |
7 |
|a Ventaja comparativa (Comercio internacional)
|2 Armarc
|
| 650 |
2 |
7 |
|a Relaciones comerciales
|2 Armarc
|
| 650 |
2 |
7 |
|a Consumidores
|2 Armarc
|
| 650 |
2 |
7 |
|a Competencia económica internacional
|2 Armarc
|
| 650 |
2 |
7 |
|a Estrategia
|2 Armarc
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| 700 |
1 |
|
|a Campa Pérez Sevilla, María Ascención de la,
|e traductor
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