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|a Bell, Martin L.
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|a Mercadotecnia :
|b conceptos y estrategias. /
|c Martín L. Bell ; traducción Henry Davis Signoret.
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|a México :
|b Continental,
|c 1979.
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|a 854 páginas : gráficos
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|a Introducción del Editor: p. 5. Prefacio: p. 7
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2 |
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|a Conceptos gerenciales, estructurales, ambientales Mercadotecnia: La perspectiva de la gerencia -- El concepto funcional de la mercadotecnia -- El concepto sistemático de la mercadotecnia -- Conceptos estructurales básicos -- Los conceptos funcional y sistemático -- El ambiente del consumidor: ámbito e importancia
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|t marketing - concepts and strategy
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