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|b Cultural,
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|a 2 volúmenes (511 páginas) :
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|a Incluye índice analítico
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|a v. 1. La influencia de la publicidad ; Estrategia ; Los medios de comunicación ; La investigación ; La creatividad. la creación del mensaje -- v. 2. La planificación ; Seguimiento y evaluación de una campaña publicitaria ; Visión empresarial de la publicidad ; Marketing de ventas ; La publicidad latinoaméricana
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