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|a ARTAL CASTELLS, Manuel
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| 245 |
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|a Organización, dirección y control de ventas. /
|c Manuel Artal Castells.
|
| 250 |
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|a 2a. ed
|
| 260 |
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|a Madrid :
|b ESIC,
|c 1995.
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| 300 |
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|a 373 páginas
|
| 504 |
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|a Incluye bibliografía, p. 369-373
|
| 505 |
2 |
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|a ... Estudio de la función comercial ... Estudio de la fuerza de ventas -- Análisis del vendedor -- La dirección de las ventas y los vendedores... Territorios y rutas...
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|a MERCADEO
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| 650 |
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|a VENDEDORES Y ARTE DE VENDER
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| 650 |
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|a MOTIVACION DEL EMPLEADO
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