La revolución del servicio : lo único que cuenta es un cliente satisfecho /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
PanamericanaEditorial
1997.
3R Editores, |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Albrecht, Karl, |d 1941- | |
| 245 | 1 | 3 | |a La revolución del servicio : |b lo único que cuenta es un cliente satisfecho / |c por Karl Albretch ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. |
| 260 | |a Bogotá : |b PanamericanaEditorial |b 3R Editores, |c 1997. | ||
| 300 | |a x, 235 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice alfabético | ||
| 505 | 0 | |a Revolución del servicio -- Gerencia del servicio -- ¿Hacia un final brillante? -- Errores comunes al lanzar programas de servicios -- Peligros latentes comunes en los programas de servicio -- La gerencia "General Motors" no funciona para el servicio -- Invirtiendo la pirámide -- Servicio interno: todo el mundo tiene un cliente -- Cómo poener en marcha un programa de gerencia del servicio -- Entender al cliente.. Clarificar la estrategia del servicio -- Educar la organización -- Poner en marcha las mejoras fundamentales -- Evangelización de ejecutivos | |
| 534 | |t At america's service | ||
| 650 | 1 | 7 | |a Servicio al cliente |2 Armarc |
| 650 | 7 | |a Relaciones con los clientes |2 Armarc | |
| 650 | 7 | |a Mercadeo de servicios |2 Armarc | |
| 650 | 7 | |a Administración de empresas |2 Armarc | |
| 700 | 1 | |a Villamizar Herrera, Jesús |e traductor | |
| 700 | 1 | |a Serna Gómez, Humberto |e revisor técnico | |
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