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|a Alonso Rivas, Javier
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|a Comportamiento del consumidor :
|b decisiones y estrategia de marketing /
|c Javier Alonso Rivas.
|
| 260 |
|
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|a Madrid :
|b ESIC,
|c 1997.
|
| 300 |
|
|
|a 463 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas
|
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0 |
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|a El estudio del comportamiento del consumidor -- -- Entorno e influencias externas -- El entorno de la demanda -- Cultura y comportamiento del consumidor -- análisis de estructuras internas -- El proceso de decisión -- Consumerismo, sociedad ética y marketing.
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
1 |
7 |
|a Preferencias de los consumidores
|2 Armarc
|
| 650 |
1 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Consumo (Economía)
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