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Comportamiento del consumidor : decisiones y estrategia de marketing /

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Bibliographic Details
Main Author:	Alonso Rivas, Javier
Format:	Book
Language:	Spanish
Published:	Madrid : ESIC, 1997.
Subjects:	Comportamiento del consumidor Preferencias de los consumidores Análisis de mercadeo Consumo (Economía)
Notas Contenido:	El estudio del comportamiento del consumidor Entorno e influencias externas El entorno de la demanda Cultura y comportamiento del consumidor análisis de estructuras internas El proceso de decisión Consumerismo, sociedad ética y marketing.

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