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|a Zikmund, William G.
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|a Investigación de mercados /
|c William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix.
|
| 250 |
|
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|a 6a. edición
|
| 260 |
|
|
|a México :
|b Prentice-Hall Hispanoamericana,
|c c1998.
|
| 300 |
|
|
|a xxvi, 739 páginas :
|b ilustraciones ;
|c 26 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice alfabético
|
| 505 |
0 |
|
|a Introducción -- Etapas iniciales del proceso de investigación -- Diseños de investigación para la recopilación de datos primarios -- Medición de conceptos -- Muestreo y trabajo de campo -- Análisis y presentación de datos -- Casos integrales con bases de datos computarizados -- Proyectos de investigación -- Tablas estadísticas -- Glosario de símbolos que se utiliza con frecuencia -- Glosario de términos
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| 534 |
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|t Exploring marketing research
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| 650 |
1 |
7 |
|a Mercadeo
|x Investigaciones
|2 Armarc
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| 650 |
1 |
7 |
|a Análisis de mercadeo
|2 Armarc
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| 650 |
1 |
7 |
|a Estadística matemática
|x Tablas
|2 Armarc
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| 700 |
1 |
|
|a Sánchez Carrión, Miguel Ángel,
|e traductor
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| 700 |
1 |
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|a Verania de Parres Cárdenas, Concepción,
|e traductor
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|a Benassini Félix, Marcela,
|e rev.
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