APA (7th ed.) Citation

Keegan, W. J., Frances Prentice, E., & Cano Soler, D. (1997). Marketing global (5a ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., Esmé Frances Prentice, and Diego Cano Soler. Marketing Global. 5a ed. Madrid: Prentice-Hall, 1997.

MLA (9th ed.) Citation

Keegan, Warren J., et al. Marketing Global. 5a ed. Prentice-Hall, 1997.