Marketing global /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Madrid :
Prentice-Hall,
1997.
|
| Edition: | 5a ed |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 1 | 0 | |a Marketing global / |c Warren J. Keegan ; traducción Esmé Frances Prentice ; Diego Cano Soler. |
| 250 | |a 5a ed | ||
| 260 | |a Madrid : |b Prentice-Hall, |c 1997. | ||
| 300 | |a 532 páginas : |b ilustraciones. ; |c 25 cm. | ||
| 500 | |a incluye índice p. 521-532 | ||
| 504 | |a Incluye bibliografía p.507-519 | ||
| 505 | 2 | |a Panorámica conceptual -- Entorno de marketing global -- Fijación de objetivos en mercados globales -- Formulación de una estrategia de márketing global -- Marketing mix global.-- | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Comunicación en administración |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 1 | 7 | |a Mercado de exportación |2 Armarc |
| 700 | 1 | |a Frances Prentice, Esmé, |e traductor | |
| 700 | 1 | |a Cano Soler, Diego, |e traductor | |
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