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Marketing global /

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Bibliographic Details
Main Author:	Keegan, Warren J.
Other Authors:	Frances Prentice, Esmé (traductor), Cano Soler, Diego (traductor)
Format:	Book
Language:	Spanish English
Published:	Madrid : Prentice-Hall, 1997.
Edition:	5a ed
Subjects:	Mercadeo Análisis de mercadeo Comunicación en administración Mercadeo > Administración Planificación estratégica Mercado de exportación
Notas Contenido:	Panorámica conceptual Entorno de marketing global Fijación de objetivos en mercados globales Formulación de una estrategia de márketing global Marketing mix global

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