Marketing global /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
Prentice-Hall,
1997.
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| Edition: | 5a ed |
| Subjects: | |
| Notas Contenido: |
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Table of Contents:
- Panorámica conceptual
- Entorno de marketing global
- Fijación de objetivos en mercados globales
- Formulación de una estrategia de márketing global
- Marketing mix global
