Marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
ESIC,
1998.
|
| Edition: | 6a. ed |
| Subjects: | |
| Notas Contenido: |
|
MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 043 | |a n-mx--- | ||
| 100 | 1 | |a Lamb, Charles W., |d 1775-1834 | |
| 245 | 1 | 0 | |a Marketing / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | |a 6a. ed | ||
| 260 | |a Madrid : |b ESIC, |c 1998. | ||
| 300 | |a 435 páginas : |b ilustraciones ; |c 27 cm. | ||
| 534 | |t Marketing |b 6th. ed |c South Western |z 0324068611 | ||
| 505 | 0 | |a El mundo del marketing -- Análisis de la oportunidades en marketing -- Decisiones de productos, de distribución, de promoción, de precios -- Marketing dirigido por tecnología | |
| 500 | |a Incluye índice, p. 729-751 | ||
| 500 | |a Incluye glosario, p. 695-708 | ||
| 650 | 1 | 7 | |a MERCADEO |2 LEMB |
| 650 | 7 | |a TOMA DE DECISIONES |2 LEMB | |
| 650 | 7 | |a MERCADEO DE SERVICIOS |2 LEMB | |
| 650 | 7 | |a CANALES DE COMERCIALIZACION |2 LWMB | |
| 650 | 7 | |a PROMOCION DE VENTAS |2 LEMB | |
| 650 | 7 | |a PRECIOS |2 LEMB | |
| 650 | 7 | |a VENTAS |2 LEMB | |
| 653 | |a COMERCIO ELECTRONICO | ||
| 700 | 1 | |a DERAS QUIÑONES, Adolfo, |e tr | |
| 700 | 1 | |a PALOS BAEZ, Enrique, |e tr | |
| 700 | 1 | |a ORTIZ STAINES, Manuel, |e tr | |
| 700 | 1 | |a McDaniel, Carl. Jr. | |
| 700 | 1 | |a HAIR, Joseph F. | |
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