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Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	DERAS QUIÑONES, Adolfo (tr), PALOS BAEZ, Enrique (tr), ORTIZ STAINES, Manuel (tr), McDaniel, Carl. Jr., HAIR, Joseph F.
Format:	Book
Language:	Spanish English
Published:	Madrid : ESIC, 1998.
Edition:	6a. ed
Subjects:	MERCADEO TOMA DE DECISIONES MERCADEO DE SERVICIOS CANALES DE COMERCIALIZACION PROMOCION DE VENTAS PRECIOS VENTAS COMERCIO ELECTRONICO
Notas Contenido:	El mundo del marketing Análisis de la oportunidades en marketing Decisiones de productos, de distribución, de promoción, de precios Marketing dirigido por tecnología

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