Mercadeo práctico para nuevas empresas : técnicas para abrir puertas y capturar mercados /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Fondo Editorial Legis,
©1988.
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| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Patten, Dave | |
| 245 | 1 | 0 | |a Mercadeo práctico para nuevas empresas : |b técnicas para abrir puertas y capturar mercados / |c Dave Patten ; traducción Zulma Ramos Ramírez. |
| 260 | |a Bogotá : |b Fondo Editorial Legis, |c ©1988. | ||
| 300 | |a 265 páginas : |b ilustraciones ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice | ||
| 505 | 2 | |a Principios de mercadeo -- Investigación de mercado -- Publicidad -- Relaciones públicas (RP) -- La venta -- Concesión para expandirse -- Mercadeo de respuesta directa -- Promoción de ventas -- Empaques y puntos de ventas -- Exhibiciones -- Iniciándose en la exportación -- Mejoras en el campo del producto. | |
| 534 | |p Título original: |t Successful marketing for the small business | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo directo |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Publicidad |2 Armarc |
| 650 | 2 | 7 | |a Relaciones públicas |2 Armarc |
| 650 | 2 | 7 | |a Ventas |2 Armarc |
| 650 | 2 | 7 | |a Promoción de ventas |2 Armarc |
| 700 | 1 | |a Ramos Ramírez, Zulma, |e traductor | |
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