Planeación de mercados : análisis, evaluación y estrategias /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Bogotá :
Legis.,
c1991.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Westwood, John | |
| 245 | 1 | 0 | |a Planeación de mercados : |b análisis, evaluación y estrategias / |c John Westwood ; traducción Jesús Villamizar Herrera. |
| 260 | |a Bogotá : |b Legis., |c c1991. | ||
| 300 | |a 234 páginas : |b ilustraciones ; |c 24 cm. | ||
| 500 | |a Íncluye índice alfabético | ||
| 504 | |a Incluye bibliografía | ||
| 505 | 2 | |a ¿Qué es un plan de mercadeo y por qué se necesita? -- Estructura del plan -- Las bases: inteligencia del mercado -- Datos históricos: recopilación y análisis de la información acerca de la compañía -- Análisis de la situación: fortalezas y debilidades. Cómo nos comportamos con la competencia? -- Objetivos del mercadeo: metas del plan -- Estrategias de mercadeo, tácticas y planes de acción -- Planes de distribución. publicidad y promoción -- Áreas de ventas: diferentes métodos para mercados distintos -- Presupuesto y estados de ingresos -- Escribir y comunicar el plan de mercadeo. | |
| 534 | |t The marketing plan | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 1 | 7 | |a Presupuesto |2 Armarc |
| 700 | 1 | |a Villamizar Herrera, Jesús, |e traductor | |
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