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|a Cárdenas Tabares, Fabio
|e autor
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|a Comercialización del turismo :
|b determinación y análisis de mercados /
|c Fabio Cárdenas Tabares.
|
| 250 |
|
|
|a 3a. edición
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c 1990.
|
| 300 |
|
|
|a 150 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice alfabético
|
| 505 |
0 |
|
|a Breves antecedentes históricos -- Marco de acción y sistemas cuantitativos del fenómeno turístico -- Mercado turístico receptivo -- Segmentación de mercados y definiciones utilizadas -- Elaboración de índices de alojamiento y su aplicación -- Elaboración de índices de precios y cantidades -- Programas de estadísticas turísticas
|
| 650 |
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|a Comercio turístico
|2 Armarc
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|a Marketing turístico
|2 Tesauro CDTE
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| 650 |
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|a Promoción del turismo
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