Marketing : decisiones y conceptos básicos /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Nueva Editorial Interamericana,
©1982.
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| Edition: | 1a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 100 | 1 | |a Pride, William M. |e autor | |
| 245 | 1 | 0 | |a Marketing : |b decisiones y conceptos básicos / |c William M. Pride, O. C. Ferrell ; traducción Julio Coro Pando. |
| 250 | |a 1a edición | ||
| 260 | |a México : |b Nueva Editorial Interamericana, |c ©1982. | ||
| 300 | |a xxiv, 724 páginas : |b ilustraciones ; |c 24 cm. | ||
| 504 | |a Incluye referencias biblioráficas e índices alfabético y de autores | ||
| 505 | 2 | |a Marketing: perspectiva general -- Análisis del comportamiento del comprador -- Publicidad y propaganda | |
| 534 | |p Título original: |t Marketing: basic concepts and decisions | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 700 | 1 | |a Ferrell, O. C. |e autor | |
| 700 | 1 | |a Coro Pando, Julio Silverio, |e traductor | |
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