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|a Administración de grupos y convenciones /
|c Leonard H. Hoyle, David C. Dorf, Thomas J. A. Jones.
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|a Michigan :
|b Educational Institute,
|c 1995.
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|a 436 páginas ;
|c 23 cm.
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|a Incluye glosario
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| 505 |
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|a Definición y panorama del mercadeo de las convenciones -- Las asociaciones y las reuniones que sostienen -- Las corporaciones y las reuniones que sostienen -- Mercados miscelaneos -- La planeación y el manejo de la reunión: la perspectiva del organizador -- Mercadotecnia: preparación para vender y prestar servicios
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