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Hospitality sales end marketing /

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Bibliographic Details
Main Author: Abbey, James R.
Format: Book
Language: English
Published: U.S.A. : Educational Institute, 1996.
Edition: 2a edición
Subjects:
ADMINISTRACION HOTELERA > ESTRATEGIA Y TECNICAS
Notas Contenido:
  • Introduction.
  • Sales techniques.
  • Advertising, public relations and publicity.
  • Marketing
Description
Item Description:incluye apéndice, glosario e índice
Physical Description:697 páginas ; 23 cm.
ISBN:086612070X

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