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|a Acerenza, Miguel Ángel
|e autor
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|a Promoción turística :
|b un enfoque metodológico /
|c Miguel Ángel Acerenza.
|
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|a 4a. edición
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| 260 |
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|a México :
|b Trillas,
|c 1986.
|
| 300 |
|
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|a 140 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye referencias bibliográficas e índices
|
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|a El marketing en la actividad turística: esquema conceptual -- Introducción a la promoción turística : publicidad, promoción de ventas y relaciones públicas -- Preparación del programa de promoción: esquema metodológico -- Evaluación de las acciones promocionales: sistema de evaluación y control
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