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|a 332.1
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|2 23
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1 |
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|a Casado Juan, Fernando
|
| 245 |
1 |
3 |
|a El marketing en la banca /
|c Fernando Casado Juan.
|
| 260 |
|
|
|a Barcelona :
|b Hispano Europea,
|c 1981.
|
| 300 |
|
|
|a 252 páginas ;
|c 21 cm.
|
| 504 |
|
|
|a Incluye bibliografía
|
| 505 |
2 |
|
|a Introducción al marketing -- Análisis y evolución del mercado bancario -- Utilización del marketing bancario -- Campo de actuación del marketing bancario -- El producto bancario
|
| 650 |
1 |
7 |
|a Bancos
|2 LEMB
|
| 650 |
2 |
7 |
|a Bancos
|x Servicio al cliente
|2 LEMB
|
| 650 |
2 |
7 |
|a Mercadeo de servicios
|2 LEMB
|
| 650 |
2 |
7 |
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|z Cra. 13 No. 65-10, Bogotá
|
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