|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000030200 |
| 003 |
CO-BoSNA |
| 005 |
20260105155445.0 |
| 008 |
060328r20042001ck^ab^^fr^^^^^000^0dspa^d |
| 020 |
|
|
|a 9586482731
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 082 |
0 |
4 |
|a 658.8
|b C422p
|2 23
|
| 100 |
1 |
|
|a Céspedes Sáenz, Alberto
|
| 245 |
1 |
0 |
|a Principios de mercadeo /
|c Alberto Céspedes Sáenz.
|
| 250 |
|
|
|a 3a. edición
|
| 260 |
|
|
|a Bogotá :
|b Ecoe,
|c 2004.
|
| 300 |
|
|
|a xxi, 450 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 500 |
|
|
|a Incluye apéndices y glosario
|
| 504 |
|
|
|a Incluye bibliografía
|
| 505 |
2 |
|
|a Principios básicos -- Segmentación -- Las necesidades y el consumidor -- El producto -- El precio
|
| 650 |
1 |
7 |
|a Mercadeo
|2 LEMB
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 LEMB
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 LEMB
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C958P
|7 0
|8 GENER
|9 134645
|a 11405
|b 11405
|d 2014-02-25
|i 214340
|l 0
|o 658.8 C958p
|p 119405000300
|r 2026-01-05 15:54:45
|t Ej. 2
|w 2026-01-05
|y BOOK
|z Cra. 13 No. 65-10, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 4
|6 658_800000000000000_C958P
|7 0
|8 GENER
|9 134646
|a 11405
|b 11405
|d 2006-03-28
|i 214340
|l 0
|o 658.8 C958p
|p 119303017884
|r 2026-01-05 15:54:45
|t Ej. 1
|w 2026-01-05
|y BOOK
|z Cra. 13 No. 65-10, Bogotá
|
| 999 |
|
|
|c 26198
|d 26198
|
| 942 |
|
|
|6 658_800000000000000__C422P
|
