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Fundamentos de marketing /

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Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Fernández Collado, José Antonio (traductor), Domínguez Olguín, Cora María. (Reviewer)
Format: Book
Language: Spanish
English
Published: México : McGraw-Hill, c1980.
Edition: 2a edición
Subjects:
Mercadeo > Administración
Análisis de mercadeo
Ventas
Notas Contenido:
  • La mercadotecnia moderna
  • El producto
  • El sistema de precios
  • Estructura de distribución
  • Actividades de promoción
  • La mercadoctenia en campos especiales
  • Planeación y evaluación del esfuerzo de mercadotecnia
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Fundamentos de marketing / by Stanton, William J.

Published c2007.
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Fundamentos de marketing / by STANTON, William J.

Published 2004.
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Fundamentos de marketing. / by Stanton, William J.

Published 2000.
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Fundamentos de marketing / by Stanton, William J.

Published c1996.
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Fundamentos de Marketing. / by Stanton, William J.

Published c1992.
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Fundamentos de marketing / by Stanton, William J.

Published 1969.
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