APA (7th ed.) Citation

Kotler, P., & Rivera Rodríguez, C. E. (2004). Marketing (10a edición.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Clara Eugenia Rivera Rodríguez. Marketing. 10a edición. Madrid: Pearson Education, 2004.

MLA (9th ed.) Citation

Kotler, Philip, and Clara Eugenia Rivera Rodríguez. Marketing. 10a edición. Pearson Education, 2004.