Marketing /
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Spanish English |
| Published: |
Madrid :
Pearson Education,
2004.
|
| Edition: | 10a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 245 | 0 | 0 | |a Marketing / |c Philip Kotler... [et.al] ; Traducción Clara Eugenia Rivera Rodríguez. |
| 250 | |a 10a edición | ||
| 260 | |a Madrid : |b Pearson Education, |c 2004. | ||
| 300 | |a xxvii, 758 páginas : |b ilustraciones ; |c 27 cm. | ||
| 504 | |a incluye referencias bibliográficas e índice | ||
| 505 | 0 | |a El marketing y el proceso de marketing. -- Desarrollo de oportunidades y estratedias de marketing. -- Desarrollo del marketing mix. -- Gestión de marketing | |
| 534 | |a Principles of Marketing | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Comercio electrónico |2 Armarc |
| 650 | 1 | 7 | |a Consumidores |2 Armarc |
| 700 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Rivera Rodríguez, Clara Eugenia |e traductor | |
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