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Marketing /

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Bibliographic Details
Other Authors:	Kotler, Philip, Rivera Rodríguez, Clara Eugenia (traductor)
Format:	Book
Language:	Spanish English
Published:	Madrid : Pearson Education, 2004.
Edition:	10a edición
Subjects:	Mercadeo > Administración Canales de comercialización Comercio electrónico Consumidores
Notas Contenido:	El marketing y el proceso de marketing. Desarrollo de oportunidades y estratedias de marketing. Desarrollo del marketing mix. Gestión de marketing

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