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Bibliographic Details
Other Authors: Kotler, Philip, Rivera Rodríguez, Clara Eugenia (traductor)
Format: Book
Language: Spanish
English
Published: Madrid : Pearson Education, 2004.
Edition: 10a edición
Subjects:
Mercadeo > Administración
Canales de comercialización
Comercio electrónico
Consumidores
Notas Contenido:
  • El marketing y el proceso de marketing.
  • Desarrollo de oportunidades y estratedias de marketing.
  • Desarrollo del marketing mix.
  • Gestión de marketing
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