Investigación de mercados /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Editorial Limusa,
©2010.
|
| Edition: | cuarta edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b A111i |2 23 |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Investigación de mercados / |c David A. Aaker, V. Kumar, George S. Day. ; tradución Fernando Roberto Pérez Vázquez. |
| 250 | |a cuarta edición | ||
| 260 | |a México : |b Editorial Limusa, |c ©2010. | ||
| 300 | |a xiv, 776 páginas ; |c 28 cm. | ||
| 500 | |a Incluye índice temático y glosario | ||
| 505 | 0 | |a Naturaleza y alcance de la investigación de mercados -- Recolección de datos -- Análisis de datos -- Tópicos especiales en análisis de datos -- Aplicaciones | |
| 534 | |t Marketing research | ||
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Toma de decisiones |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 700 | 1 | |a Kumar, V. | |
| 700 | 1 | |a Day, George S. | |
| 700 | 1 | |a Pérez Vásquez, Fernando Roberto |e traductor | |
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