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El marketing /

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Bibliographic Details
Main Author:	Dayan, Armand
Other Authors:	Rovira Josep (traductor)
Format:	Book
Language:	Spanish French
Published:	Barcelona : Ediciones Oikos-tau, 1981.
Subjects:	Mercadeo Administración Análisis de mercadeo
Notas Contenido:	La gestión general de marketing Conocimiento del mercado Conocimiento del producto Conocimiento del entorno Acción sobre el mercado El lanzamiento de productos El márketing de las organizaciones no comerciales.

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