Mercadeo estratégico internacional /
Saved in:
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Legis Editores,
c1991.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.84 |b N384m |2 22 |
| 100 | 1 | |a Negandhi, Anant R. | |
| 245 | 1 | 0 | |a Mercadeo estratégico internacional / |c Anant R. Negandhi, Arun Savara ; traducción Eduardo Calado Noguera ; asesoría y revisión técnica Humberto Serna Gómez. |
| 260 | |a Bogotá : |b Legis Editores, |c c1991. | ||
| 300 | |a xvi, 289 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice | ||
| 504 | |a Bbibliografía p.257-274 | ||
| 505 | 0 | |a Marcos teóricos para el análisis de una estrategia internacional -- Toma de decisiones estratégicas en un ambiente internacional -- Estrategias de área funcional en un ambiente internacional -- Estudios empíricos de estrategia y desempeño mundial | |
| 534 | |t International strategic management | ||
| 650 | 1 | 7 | |a Empresas internacionales |2 Armarc |
| 650 | 1 | 7 | |a Mercado de exportación |2 Armarc |
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 700 | 1 | |a Savara, Arun | |
| 700 | 1 | |a Calado Noquera, Eduardo, |e traductor | |
| 700 | 1 | |a Serna Gómez, Humberto, |e rev. | |
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