APA (7th ed.) Citation

Holtje, H. F., & Corona de Contin, H. (1991). Mercadotecnia. McGraw-Hill.

Chicago Style (17th ed.) Citation

Holtje, Herbert F., and Hortensia Corona de Contin. Mercadotecnia. México: McGraw-Hill, 1991.

MLA (9th ed.) Citation

Holtje, Herbert F., and Hortensia Corona de Contin. Mercadotecnia. McGraw-Hill, 1991.