Mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw-Hill,
©1991.
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8007 |b H758m |2 23 |
| 100 | 1 | |a Holtje, Herbert F. | |
| 245 | 1 | 0 | |a Mercadotecnia / |c Herbert F. Holtje ; traducción Hortensia Corona de Contin. |
| 260 | |a México : |b McGraw-Hill, |c ©1991. | ||
| 300 | |a viii, 163 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye glosario e índice | ||
| 505 | 2 | |a Proceso de mercadotecnia -- Mercados -- Organización para concurrir al mercado -- Planeación del producto -- Estrategia de fijación de precios | |
| 534 | |p título original |t Schaum's outline of marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 LEMB |
| 650 | 2 | 7 | |a Mercadeo |v Examenes, preguntas, etc. |2 LEMB |
| 650 | 2 | 7 | |a Mercadeo |v Problemas, ejercicios, etc. |2 LEMB |
| 700 | 1 | |a Corona de Contin, Hortensia, |e traductor | |
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